Islamic Finance News (IFN), the world’s leading Islamic finance
news provider interviewed the CEO of Faisal Islamic Bank, Mr. Moawia Ahmed
Elamin, in a two-page comprehensive interview through which the CEO shed lights
of the Bank operations, activities, and latest achievements. The CEO
highlighted the development of the Bank new strategy, indicating that it
presents a guiding framework to direct the Bank towards progressively achieving
its long-term objectives and to enable FIB to make the most of its strengths
and redefining its position to achieve future growth and enhance the Bank's
ability to adapt to the constant changes in the banking industry.
Mr. Moawia also referred that rebranding the Bank marks a
significant milestone in the Bank new strategy, providing an
opportunity to reflect on everything that the original brand of the Bank
stood for and everything that we look forward to become as we push ahead into
an exciting future. Furthermore, the CEO stressed, when asked about the vision
behind opening the Bank doors to recruiting females for the first time in the
Bank’s history, that this step came as part of our vision to rebrand the Bank
and redefine its position, as we believe that hiring only males to work for the
Bank was not based on a solid rationale. We also took this step to promote
gender equality in workplace and to express our support to Sudanese women who
have always proved themselves qualified and capable of assuming
responsibilities in different aspects of life, particularly professional life.