Mr. Moawia Ahmed Elamin, CEO of Faisal Islamic Bank (Sudan)
said that the Bank has developed a new strategy in collaboration with Deloitte,
which is one of the world’s most reputable companies in the industry of
providing consulting services.
Mr. Moawia explained that the new strategy is based upon establishing
an overall framework to direct the Bank towards progressively achieving its
long-term objectives and to enable FIB to make the most of its strengths and
redefining its position to achieve future growth and enhance the Bank's ability
to adapt to the constant changes in the banking industry and increase its
operational effectiveness.
The CEO of Faisal Islamic Bank stated that the Bank’s
customers are at the heart of this new strategy, which was fundamentally
developed with the aim of providing unique customer experience building on the
most recent technical developments and the exploitation of innovation
capabilities.
Mr. Moawia indicated that the essence of the Bank’s new
strategy lies in the Vision Statement which expresses the Bank’s ambition (to
be the best provider of Islamic financial solutions in a contemporary style,
excelling in customer satisfaction, all with creativity and innovation guided
by the spirit of our youthful staff). He added that Faisal Islamic Bank will continue
to strongly leverage technology to improve its operations and provide quality
service to its customers.
The CEO of Faisal Islamic Bank added that the Bank’s board of
directors has already approved the new strategy, stating that the strategy is
expected to make a major shift in the Bank’s positioning, and expand its products
and services scope.